STORIES
Melts like cotton candy
- Jul 22, 2026 Best Sensory & Fidget Toys of 2026: Butter Squishies, ASMR Magnet Cubes & More The sensory toys actually moving in 2026: ASMR magnet cubes with the satisfying click, slow-rise butter squishies, ferrofluid jars and more. What each one is, why it's rising, and where to buy.
- Jul 22, 2026 Pastel Spooky: The Halloween Plush & Group-Costume Trend Landing for 2026 Halloween 2026 is going soft and pastel. Here's the 'Pastel Spooky' plush trend and the plush onesie group costumes taking over, from pink ghosts to the Mario crew, plus when to buy before shelves clear.
- Jul 22, 2026 Plush Pendants Are Beating Vinyl: The 2026 Blind-Box Bag-Charm Trend Blind-box collectors are trading hard vinyl figures for soft plush pendants that clip onto bags. Here are the plush charms driving 2026, from Crybaby and Labubu to Baby Three, with prices and where to buy.
- Jul 20, 2026 Magic Gummy Blocks: The Viral Squishy Building Toy Everyone's Stacking Gummy blocks are the newest sensory toy trend of 2026: soft, jelly-textured building blocks that stack like LEGO and squeeze like a stress ball. Here's what they are and where to find them.
- Jul 20, 2026 The Best NeeDoh Sensory Toys to Buy Right Now (2026) NeeDoh basically invented the slow-rise squish category that dumpling and butter squishies borrowed from. Here are 5 NeeDoh shapes worth buying in 2026, from the classic Groovy Glob to the mini Nice Ice Baby.
- Jul 15, 2026 Jellycat Fuzzy Bag Charms Are SO Cute (2026 Guide to the Best Ones) Jellycat's pocket-sized bag charms are the softest way to dress up a backpack or tote. Here are 12 of the cutest fuzzy Jellycat bag charms for 2026, with prices, stock notes, and where to buy each.
- Jul 13, 2026 15 Best Back-to-School Bag Charms for 2026 (Plush, Collectible & Personalized) Bag charms are the breakout back-to-school accessory of 2026. Here are 15 worth clipping on (plush mascots, blind-box collectibles, sparkly Disney charms, and functional AirTag holders), with prices and where to buy each.
- Jul 13, 2026 The Next Labubu: 7 Blind-Box Collectibles Taking Over in 2026 Labubu still rules, but a wave of blind-box collectibles is closing the gap in 2026. Here are seven, from Pop Mart's Crybaby and Skullpanda to Smiski and Sonny Angel, with what makes each one tick, prices, and where to buy.
- Jul 13, 2026 The Viral Fidget & Squishy Toys Blowing Up Right Now (2026) NeeDoh, cheese cubes, magnetic sliders and cloud-soft squishies are flying off Amazon and out of stock everywhere. Here are the viral fidget and squishy toys trending in 2026: what each one is, why it's rising, and where to buy.
- Jul 12, 2026 The 5 Best Dumpling Squishies You Can Actually Buy (2026) From a 20,000-a-month bestselling mystery box to a caged stretchy version and a 4-pack glitter collector's set, here are the 5 best dumpling squishies worth buying in 2026, with real prices, ratings, and where to get them.
- Jul 10, 2026 5 Best Squishies to Buy Right Now (2026 Roundup) From a bestselling dumpling mystery box to a butter stick and Halloween-themed picks, here are 5 squishies worth adding to your desk, bag, or gift list in 2026.
- Jul 8, 2026 Hachibis Plush Toys: Meet the Squishy, Shapeable Collectibles Everyone's Gifting A look at the Hachibis plush line: six collectible, pillow-soft 8-inch characters, plus a full 'meet the Hachibis' character guide.
- Jul 7, 2026 9 Best Banana Squishies for Fidget Fans (2026 Guide) Hunting the perfect banana squishy? We rank the best banana squishies for fidget fans: NeeDoh, jelly squish, slow-rise and stretchy picks. Squeeze-tested for 2026.
- Jul 7, 2026 Butter Squishy Toys: The Slow-Rise Fidget That Looks Good Enough to Spread A field guide to the butter squishy, the slow-rising butter-stick fidget toy. Classic yellow, smiley, and tie-dye versions ranked, plus sizes, feel, and what to look for.
- Jul 7, 2026 Floral Sneakers: The Best Brands & How to Wear Them (2026) The best floral sneakers for 2026, from Keds and Vans to Cariuma and Gucci, plus easy outfit ideas to style floral print sneakers this spring.